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Quick Review about Ringier Nigeria
This article is a quick review about Ringier Nigeria, the lawsuit that was charged against them by Eagle Eye Company, Leonard Stiegeler views about the future of Ringier Africa and their popular news website pulse.ng
Ringier Digital Marketing Africa (RDM) is a global digital marketing agency that is focused on giving brands the best of what the digital world has to offer, that resonates with both offline and online audiences.
Ringier marketing group is a passionate company that brings about creative and innovative ideas in exceptional and engaging ways to customers.
Businesses Ringier owns in Nigeria are Pulse, Ringier Digital Marketing (RDM), Jobberman, Private Property and Cheki.
Ringier was originally founded in 1833. Ringier has become one of the biggest media brands in Africa since launching its arm on the continent in 2013.
It now has three substantial key business model groups which are publishing, classifieds and marketing and cuts across 10 Sub Saharan African countries.
Services Provided by Ringier Digital Marketing Agency
The following are the following services provided by RDM Nigeria.
- Website creation
- Mobile app development
- Digital Marketing Strategy
- Content Development
- Social Media Management
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- E-Mail Newsletter Management
- Display Advertising
- Public Relations
- Video marketing
You can also read about the top digital marketing agencies in Nigeria
(Leonard Stiegeler) Ringier Africa Investor
He is from a small village in the south of Germany. He has also worked for the likes of Jumia and Zando after he moved to Africa in 2011. Leonard Stiegeler has also been at Ringier Africa since around 2013 and is now the general manager.
Stiegeler is very confident about the continent’s future of Ringier’s prospects. Below are words from Stiegeler about the future of business in Africa.
“Africa to me still represents the continent with the most unused opportunities in the world in business and for its people.
Ringier Africa is long-term committed to build up sustainable small medium enterprise businesses in Africa.
All our business groups are self-sustaining and are growing revenues to fund themselves and provide adequate expansion”
“What differentiates Ringier group from many other media agencies is that we usually see an acquisition as the start of a longer term relationship and collaboration.
Ringier is running partnerships across the world with various different types of organizations and individuals, and has been doing so successfully for many years now.”
You can read about Wild Fusion Digital Agency Nigeria
The Law Suit Against RDM Nigeria
The Federal High Court Ikoyi in Lagos state on May 3/2018 had the first hearing of the copyright infringement lawsuit against Samsung Electronics West Africa Limited and Ringier Media Nigeria Limited by Eagle Eye Production Limited.
Eagle Eye Production based in Abuja had accused Samsung Electronics and Ringier Nigeria of using a part of its aerial night view video of the Lekki Ikoyi Link Bridge, that had the title “Lekki Ikoyi Link Bridge at Night”, in its Galaxy Note 8 advert without appropriate permission from Eagle Eye Production.
Samsung claimed they had no prior knowledge of the creative process of the advert, as it outsourced to a company called one Cheil Communications Nigeria Limited. Then Cheil Communications Nigeria claimed to have contracted the job out to Ringier Nigeria.
Mr. Nnamdi Oragwu one of Ringier representatives asked the court to dismiss the case because the Lekki Ikoyi Link Bridge is an Icon of a monument for the public to which Eagle Eye Production Limited has no exclusive rights over and they are not the owner of the bridge.
Akeredolu (SAN) also stated in her response to Ringier’s representatives that Eagle Eye Production Limited has not claimed to own the Lekki Ikoyi Link Bridge or have the exclusive right to film the bridge alone.
Akeredolu (SAN) explained that If I have a special technology to take a picture of the National Theatre at night and I make it look so beautiful and engaging that everybody wants to come and see, I am not saying that I own the National Theatre and I am not also saying that the picture taken of the National Theatre by night is mine also.
“The technology I deployed to take that picture and all of what came out is mine. I own the copyright in that picture and if anybody wants to use, they owe me a duty to come to me and say, ‘I want to use your picture in my film, I want to use your picture in my album, what will be the cost to use’. That, simply, is the copyright infringement we are ascertaining.”
Pulse Nigeria was Launched in 2011 and was in full functionality in the year 2013.
Pulse has become one of the top 25 visited websites in Nigeria in just a few years. Pulse has about 2 million visitors per month generating 5 million page views. Pulse Nigeria is one of the top leading news websites in Nigeria today and it is owned by the Ringier group of companies.
Pulse has also launched a new superfast and entertaining Pulse Buzz app which was launched on both iOS and Android App Stores. Pulse Buzz app is built to help audiences stay informed and get up to date news.
The Pulse Buzz app is designed to study content you have interest in and bring the important stories to you faster.
Pulse owned by Ringier Nigeria just acquired My Africa brand. The My Africa brand conducts a popular podcast known as My Africa Podcast series.
The podcast series is been hosted by Andre Blaze Henshaw a Nigerian media entrepreneur and he has been running the podcast series for about a year now.
Pulse should continue the series and expand and they plan of adding more content to the podcast series
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Africa’s tech space is building up momentum and it’s becoming more exciting. With adequate funding in Africa’s tech space, it would become a multitrillion-dollar space to look out for.